It’s official: chin augmentation is the top-trending plastic surgery. According to new statistics released earlier this week by the American Society of Plastic Surgeons (ASPS), chin augmentation is the fastest growing plastic surgery trend in the United States. The number of procedures in 2011 was nearly 27,000, which represents a 71 percent increase over 2010.
The statistics indicate that chin augmentation was the fastest growing plastic surgery among all demographics, ranging from a 66 percent increase among women to a 76 percent increase among men. This increase was greater than the increases to breast augmentation, Botox, and liposuction combined. The largest increase was seen in patients age 40 or older.
Why Are Chin Implants so Popular?
“The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery. We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference.”
– ASPS President Malcolm Z. Roth, MD
Besides video chat technology, the ASPS also attribute the rising popularity of chin augmentation surgery to the aging population and the desire for workplace success. Plastic surgery to enhance the appearance of the face is one way for professionals to maintain their youthful looks.
“We know that CEOs tend to be tall, attractive, good-looking people. We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness.”
– ASPS member surgeon Darrick Antell, MD
Other facial cosmetic procedures that experienced an increase from 2010-2011 were lip augmentation (49 percent increase), cheek implant (47 percent), soft tissue fillers (7 percent), and facelift (5 percent).